A big driver for maintaining Morphik's status as an independent company was to align its mission with social awareness. "Ever since Morphik was a seed of an idea, I knew I wanted it to be more than just an art-fashion company. Doing social good was always at the back of my mind," said Christopher O'byrne, Morphik's Founder.
Morphik launched A Bright Initiative, a donation program, in order to recognize organizations and charities doing inspiring work to benefit lives and make the world a better place. Under A Bright Initiative, Morphik is giving 40% of all online sales to its partner organizations focused on various important causes. "We as consumers have so much power. Right now, I think people are really into the idea of buying goods that appeal to their personal style and aesthetic tastes, and at the same time, are ethically solid. I love the idea of involving our customers in the program on such a level. At the end of the day, it is their decisions that are bringing about real change," says Christopher.
At present, Morphik is working with groups based mostly in Los Angeles and New York City with a few peppered around the US. "A Bright Initiative is still in its nascent stages. I am based in NYC and Christopher is out in LA. We decided to start with our immediate networks, but hope to see the program expand." said Kate Murphy, Morphik's Art Director. "I've been here for about 7 years and have had great experiences with the local non-profit arts community. There are some amazing organizations providing city residents with invaluable resources and services in areas such as arts and youth education," she continues. The Juvenile Diabetes Research Foundation (JDRF) was one of the first to come on board. "I've had type 1 diabetes since I was a teenager so this one means a lot to me. I'm extremely grateful that the JDRF is there to help others whose lives are challenged everyday by the disease." said Christopher.
Along with the JDRF, Morphik's partner organizations are Free Arts NYC, Art Start, B.E.A.T. NYC, Art Studio World, The Retreat, and Color Me Empowered. To learn more, please visit: A Bright Initiative